Bubba Organics – Featured Exhibitor Life InStyle Sydney 2018

Bubba Organics is the earth’s favourite little organic baby skincare co – and ours… the baby bottom cream is also a seriously great hand cream! They create pure, natural, organic by nature premium baby skincare essentials that mums can trust and babies love.

Recently the Bubba Organics brand has collaborated with one of Australia’s most iconic illustrators and child book authors – not to mention has a Sydney ferry named after her – May Gibbs.

We chat with the Bubba Organics team today about the history of their brand and what is in store for them in the future.

Bubba Organics

Offering a range of premium, Australian Made baby skincare for families who want products that can gently soothe, calm and safely nourish precious new skin Bubba Organics is perfect for the whole family to use. The ECO award-winning, 100% natural skincare range was designed with babies in mind with pure, delicately scented formulations.

From day one, the Bubba Organics aim was to create an ethically produced, Australian Made skincare line that was genuine about transparency. From the careful selection of each 100% natural skincare ingredient to using sustainable packaging, printing & manufacturing processes, and a focus on minimising their environmental footprint. The products are free from harmful chemicals making them safe for fragile new skin and safe for the planet and are never tested on animals.

Bubba Organics

Created and made to the highest ethical Australian standards right here in the heart of Melbourne,Bubba Organics proudly support local business. They are passionate about providing excellent customer service and staying true to their brand promise to always be pure, natural & organic by nature, free from parabens, petrochemicals, sulphates (SLS), mineral oils, synthetic colours & fragrances.

During their professional lives as store owners within the beauty, baby and children’s retail sector and at home with their young families, Kerri & Melissa, founders of Bubba Organics, noticed there was a consistent demand for honest, natural, organic baby and family skin care. Customers shared their own personal concerns about the difficulty in finding completely natural, genuinely Australian Made family skincare that would be suitable for even the most sensitive of skin. Disappointed & frustrated with the lack of transparency by many products available at the time, the seed for Bubba Organics was sown. By creating honest, ethical and pure products, they hoped to remove the confusion and uncertainty for both their retail partners and parents wanting naturally safe skin care for their families. The team at Bubba Organics worked on their formulations until they were certain they could promise the range was premium with no added water, 100% natural and free of chemical nasties, cheap fillers or synthetics. From the very beginning, we created Bubba Organics as a brand that parents could trust.

Bubba Organics

The Bubba Organics’ journey began in 2013 and involved over two years of researching, creating & testing to develop and perfect their own truly Australian Made and designed organic by nature baby skincare. The first range launched into the marketplace in early 2016 and today, they are stocked in 200 stores nationally and have expanded into New Zealand, Hong Kong, Singapore and Vietnam.

NEW TO KIDS INSTYLE SYDNEY: Launching at the Kids Instyle Sydney event for the first time is the highly anticipated May Gibbs natural baby skincare range which was first released at Kids Instyle Melbourne and now Bubba Organics are thrilled to introduce this gorgeous range to their Sydney friends. The products have been so positively embraced that they are now launching a 500ml baby hair & bath wash into the range. And at the request of their lovely stockists, they’re introducing the signature ranges (Lavender and Chamomile, Australian Goats Milk) in a 2-pack gift offering which includes a hair & bath wash and moisture lotion.

Bubba Organics is not stocked in discount stores or major supermarkets, giving their boutique retailers the opportunity to stock a truly premium baby brand. The eco-friendly packaging features an earthy, minimalist design that is hugely popular with new mums and families. Bubba Organics is a brand that families can trust to deliver pure, 100% natural, soothing skincare for the whole family. Customers fall in love with their products, ensuring repeat business, and the premium box sets make a beautiful gift.

Bubba Organics

Bubba Organics has been nominated as finalists in the 2018 Gift & Life Instyle Awards on the 24th of February in the Best ECO Products & Best Australian Made Products categories.

We asked the Kerri & Melissa what it means to them to be nominated.

“We understand what an honour a GALA nomination is and we are thrilled to be acknowledged by this independently judged industry awards for two years in a row. We genuinely love and believe in our products, and to have our hard work and commitment to locally made, ethically produced, premium baby skincare recognised by such a prestigious awards program is wonderful – and to win Best ECO Brand in 2017 was absolutely thrilling! It would be wonderful to take home another win! But more than anything, we look forward to celebrating our nominations with the industry’s best, putting on a frock and having a boogie with our friends & family!”

Bubba Organics


We wanted to know a little more about the May Gibbs x Bubba Organics range, so we asked the ladies about how this incredible collaboration came about with an Australian icon.

What reasons drew you to working with Australian Icon, May Gibbs?

Iconically Australian, May Gibbs was the original greenie. We were brought up reading the classic childhood favourites, Snugglepot and Cuddlepie. With a shared commitment to wholesome goodness for families, respecting and protecting our unique native landscape and being proudly Australian through and through, our brands align on a fundamental level. It is such an honour to partner with the May Gibbs brand and contribute to its chosen charities, the Cerebral Palsy Alliance and The Northcott Society. Proceeds of every sale in our Kakadu Plum & Marshmallow range go towards supporting Australian children with disabilities along with their families.

Bubba Organics has been nominated as a GALA finalist in the ECO & Australian Made categories, how important is this nomination to your May Gibbs Partnership?

We understand the impact a GALA win could have, generating further awareness of both brands and subsequently, more funds for May Gibbs’ chosen charities.

What is your fondest memory of the May Gibbs books?

What is an Australian childhood without the memories of reading about those cheeky Bush Babies on Mum and Dad’s laps? The tales of adventure and mischief were so vibrantly brought to life by Gibbs’ adorable illustrations and as children, we couldn’t help but let our imaginations run wild with possibilities about the tiny folk living in the nearest gum tree.

Why did you decide on Australian Kakadu Plum & Marshmallow for this range?

May Gibbs adored the Aussie bush and so it made sense for us to choose a key ingredient that paid homage to this love of natural Australian flora. Kakadu Plum is a native bush plant that contains the world’s richest source of Vitamin C, and with antioxidant and anti-inflammatory properties, it was the natural choice for our gentle, healing new range of pure baby skincare. We like to call it our love letter to the Aussie bush and Aussie babies.

Bubba Organics