Our Organic Cotton Baby Snuggle Wraps

There is no better way to keep a precious newborn bundle all snug and secure than by using a baby swaddle wrap. It’s a wonderful way to assist your baby to settle and promotes much needed sleep! We created our beautiful baby wrap to be super-soft and made from the finest certified organic cotton – the Bubba Organics Baby Snuggle Wraps are essential luxury for your brand new family!

The Best Baby Wrap – Naturally

We believe every baby deserves the best start to life – naturally. And that begins with the best baby wrap! Our gorgeous snuggle wraps are made from GOTS certified organic cotton. This means the cotton has been grown without the use of any pesticides, toxic chemicals or nasties. The 100% cotton knit makes our snuggle wraps gorgeously soft on baby’s delicate skin, and the generous sizing makes swaddling your bub a breeze.


We believe in supporting local business and making our products in the most ethical, eco-friendly and sustainable way possible – and all the magic happens in Melbourne. We’re proudly Australian made and owned, and we make products that are naturally beautiful for babies and naturally good for the planet!

Our Exclusive Organic Baby Wrap for Victoria’s Baby Bundles

We are so thrilled to have our certified organic cotton baby wraps included in the Victorian Government’s new free Baby Bundle initiative for first-time parents. Each Baby Bundle comes with a range of essential products including our super-soft, 100% organic cotton Bubba Organics Baby Snuggle Wrap.


We proudly created a new and exclusive design especially for the Baby Bundle. The new design features adorable illustrations of a platypus. This iconic Australian animal is native to eastern Australia, making it the perfect choice for Victorian families. You can discover more about this predominantly Victorian mammal and the important work being undertaken to manage their ‘near threatened’ classification here.

Safe Swaddling: How to wrap a baby

Experts agree that swaddling your baby is a great way to keep them warm and feeling secure. A baby swaddle wrap can settle your newborn for sleep as well as prevent the startle reflex from waking them unnecessarily.


But first-time parents are often unsure about how to wrap a baby. In order to ensure your baby is safely swaddled, there are a few guidelines to follow – but this will soon become second-nature.


Take a look at this informative and easy to follow video from The Royal Children’s Hospital Melbourne. It takes you step by step through the swaddling process and explains the risks of wrapping your baby’s legs too tightly.